Kenneth here. This past month I’ve been focusing on creating the company logo. What you saw previously (the golden sun) is just a filler.
It’s been tough! Logos are supposed to be simple yet memorable. When you look at a logo like Pepsi, Apple or Nike, you’re probably thinking… “that took like what… 10 minutes?” And how wrong you are. It takes hours and hours of research, doodling, understanding how the general public would perceive it. At the end of the day, this logo will represent you as the founder and the company and everything you stand for. It is THAT important to make sure your logo is perfect.
This logo was designed to reflect our commitment to unbound imagination and to challenging predisposed social values.
At the logomark’s core is a young child wielding a sword and posing in an iconic power stance resembling that of Link’s in the classic Nintendo game, Legend of Zelda. The child reminds us of a time when our imagination was unopposed by the limits of reality, and that we can all be who we envision in our minds. The pose conveys courage, strength and progressive thinking.
In the background is the child’s shadow, a towering demonic monster. Shadows are commonly symbolized in storytelling as one’s darker self. They are an irremovable entity that you must either overcome or succumb to.
The child is colored black, yet the shadow is not. That undoubtedly begs the question: who is the true monster?
Progression of designs:
So as you can see, the logo has evolved quite a bit. The pink jellybean warrior was cute, simple and memorable. The pillow boy was an attempt at low poly art with a little more detail.
I draw on on an iPad mini with a Musemee Notier stylus. The Adobe SketchBookX app was used for doodling ideas, while the Inkpad app was used to create the official vector version of the drawing.