vlog

Business & Marketing, Mind the Trap

Week 3 Vlog Updates: Promotional Campaigns, Camera Controller, Enemy AI, Procedural Generation


No Comments

See summary below.

Promotional Campaigns

We’ve been doing a lot of research on ways to promote our game next year, including the Indie MEGABOOTH at PAX, Kickstarter and Steam Greenlight.

It’s an extensive process to get accepted into the Indie MEGABOOTH. They look at not only your game but also your company, its members, and how you contribute to the community.

It’s currently too early in development to come up with a solid plan, but here are some preliminary goals:

  • Launch a Kickstarter campaign in the summer. The funding and publicity will allow us to extend development, add more features, and build a larger follower base in preparation for release.
  • Attend PAX in August.
  • Release game at the end of August. Selling in August means we avoid the hot beds for AAA studios to release their games, which is around the September to December time frame. Selling in August also allows us to take advantage of seasonal and holiday promotions, such as Thanksgiving and Christmas.

(more…)

Advertisements